Are you having trouble coming up with what to post on Instagram? Here are 15 ideas to help you get your creative juices flowing! (Don’t forget to add them to your social media calendar)


Whether it’s your favorite product or a new product announcement, take the time to share what you like about it and why they’ll love it too.


Make your followers want to lick their screens with a drool-worthy photo and recipe that incorporates different products.

Food Holidays
Take advantage of national food holidays by highlighting a product or recipe that incorporates that food.

Tutorials or How-To Videos

Share your knowledge and show your followers how easy it is to use the products with tutorials or how-to videos. 

Repost Customer Content

Sometimes the best content is the content that’s already created for you. Encourage your customers to share photos or videos using the products and repost them on your profile. Prior to posting, get your customers’ permission to post their journeys and any photos and videos taken of or received from them. Be sure to comply with Herbalife Nutrition guidelines and all local, state and federal laws. 

Host a Challenge

Motivate your followers by hosting a challenge, such as a monthly fitness challenge or a five-day shake challenge. Ask them to share their daily progress so you can cheer them on and give them a virtual high-five along the way. 


Inspire, motivate or bring a smile to your followers’ faces with a good quote.

Inspiration & Encouragement

Everyone could use some inspiration and encouragement. Get personal with your followers by sharing a relatable story or experience. 

Caption This

Encourage engagement by posting a photo and asking them to come up with their own caption.

Your Daily Routine

Give your followers an inside look at your life, like your morning routine or what you eat in a day.

Health and Wellness Tips

Empower your followers to practice a healthy lifestyle by sharing easy tips they can incorporate into their daily routine.

Exercise of the Day

Get your followers moving and feeling the burn with quick and easy-to-follow exercise videos. Encourage engagement by asking them to leave a comment when they’ve done one.

Behind the Scenes

Pull back the curtain and give your followers a behind-the-scenes look at what it’s like to be an Herbalife Nutrition Independent Distributor. 

Highlight Members in Your Organization

Did someone in your downline hit a major milestone or qualification? Celebrate their achievement by highlighting them in your feed.

Daily Hashtags

Lean into popular hashtags like #MotivationMonday, #TransformationTuesday, #WellnessWednesday, #ThrowbackThursday, etc.

Remember to take advantage of Instagram stories too! Learn more in this blog post, 7 Ways to Maximize Your Instagram Stories. 

Before you promote your business on social media, make sure to read our Branding and Advertising guidelines and Selling Herbalife Nutrition Products do’s and don’ts.

Want more social media tips, content ideas and inspiration? Follow Herbalife Nutrition USA on Instagram and Facebook